Zona Design Packages IFP Gotham Awards for Bravo
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Bravo challenged ZONA to capture the attitude, the energy of The Big Apple for the awards tribute which celebrates outstanding achievement in filmmaking and the spirit of New York and this year honored Director Ang Lee, United Artists studio president Bingham Ray and actress Julianne Moore. [an error occurred while processing this directive] The ZONA team, led by President/Creative Director Zoa Martinez, designed and created a package which graphically captures the feeling of Manhattan. "We wanted to get into the mindset of the filmmaker as he or she races through the city and integrate the unique energy that is New York with elements that are part of our daily urban existence, while avoiding the cliché," explained Martinez. "We New Yorkers are always on the run and so we shot weaving through people, taxis, dogs, pigeons - all in motion - and juxtaposed this footage with images of grand edifices like the Flat Iron building, the city's industrial infrastructure, bold splashes of graffiti, the waterfront, a manhole cover, a hydrant - images that seep into our collective unconscious as we schlep the city streets each day."
"ZONA Design had a history with our creative services group and they came very highly recommended for both their intimate knowledge of our brand and turning around great creative work, quickly. Since the tragedy of 9/11, New York has been covered, over saturated," stated Bravo Director Production/Packaging Christian Barcellos. ZONA was further challenged to integrate elements and a color palate which the IFP had created into their package. So how do you do an awards show which celebrates NY without falling prey to every single cliché and capture the artistic spirit, the fun, the very essence of the city which inspires the creative filmmakers and artists who live and work here? "Zoa and her team did a tremendous job and created an edgy package that was vibrant, fun, and looked at NY from a very fresh place. The icons are there but to the edge of the screen or in the background. It is not the first thing that captures your attention. It was particularly important for this package because, oddly enough, the Gotham Awards is the only NY-based film award event," continued Barcellos.
In addition to Creative Director Zoa Martinez, ZONA's seasoned team, known for their distinctive and effective designs, included Executive Producer Dennis Fluet; Associate Creative Director/Designer Curt Neumann; Designer Jane Holland; and Composite Artists Andre Sam and Fabien Leone.
For ZONA, Zoa Martinez, Jane Holland and Mark Holland filmed the live-action elements on the streets of New York City and utilized ADOBE AfterEffects, Illustrator, Photoshop and Lightwave 3D in the execution of this project.
Bravo was represented by Director Production/Packaging Christian Barcellos and Manager Networks Packaging Christine Lubrano.
All postproduction for this program and promotion package was completed in-house at Bravo. The underscore was pulled from the Bravo Music Library.
ZONA Design, founded in 1999, is an award-winning multi-disciplined design and branding studio, creating distinctive identities and motion branding solutions for all points of contact with the audience for television, programming, entertainment and advertising companies, domestically and abroad. The company's portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, Encore Media Group, Rainbow Media Holdings, and the various A&E Networks.
Bravo is owned and managed by Rainbow Media Holdings, Inc. A subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC, Rainbow also manages American Movie Classics, WE: Women's Entertainment, The Independent Film Channel, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in FOX Sports Net.
ZONA Design, Inc. is headquartered in the Empire State Building, 350 Fifth Avenue, Suite 321, New York, NY 10118. For additional information, or to see a reel, contact VP/Executive Producer Dennis Fluet at dfluet@ZONAdesign.com or by phone (212) 244-2900 or fax (212) 244-3101. Visit the ZONA Design web site at http://www.ZONAdesign.com
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