DMN Interview: Premiere Pro Premieres (Parts 1, 2 and 3 combined)
Page 9 of 9
DMN: What's up with Pinnacle? Now they're competing with you, too. Et tu, Brute? How many of these guys are going to compete with you? They have Edition 5, and now, I was talking with Ajay [Chopra, Pinnacle's founder] three months ago, and he said "We're de-emphasizing Pro-One." That was a good revenue stream for you, wasn't it?
Townhill: I believe that they actually made an announcement this week that they officially declined to support Premiere Pro.
DMN: I knew it. And they knew Premiere Pro was coming and then they said they're "de-emphasizing" it. That's a stab in the back, isn't it? Well, again, it's business. It's a competitive world.
Townhill: It's business. I can't blame them for the decisions they made.
DMN: They have a good application, too.
Townhill: It doesn't seem to be too bad, yes. I personally…
DMN: Hate it?
Townhill: Well, I wouldn't say hate it, but…
DMN: You're not going to be talking about wonderful that is, I'm sure.
Townhill: I think the interface is a little quirky. In fact, the irony of that is, I used to work on that product. I worked for Fast for eight years. I was in the U.K office, and I actually moved to the west coast working for Fast. I actually worked on the design team for Blue, which is what Edition used to be. I have to tell you, even in those days, I have to say, I thought the interface was just a little quirky.
[an error occurred while processing this directive]
DMN: And we were wondering if it was ever going to release. It took forever.
Townhill: If you think about it, really, this is the first time they've actually released it. It's taken a very long time. But, you know, business is business. Competition is also healthy.
DMN: There are a lot of different companies competing with each other. That can only be good for the users.
Townhill: It continues to push the technological boundaries. I view it as a positive thing. I also think that we're going to win.
DMN: May the best company win.
Townhill: May the best company win, and may that company be Adobe.
Digital Media Net Executive Producer Charlie White has been writing about new media and digital video since it was the laughingstock of the television industry. A technology journalist and columnist since 1994, White is also an Emmy-winning producer, video editor, broadcast industry consultant and shot-calling television director who has worked in broadcasting since 1974. Talk back -- Send Chazz a note at cwhite@digitalmedianet.com.Source: Digital Media Online, Inc.
Prev 1 2 3 4 5 6 7 8 9
[an error occurred while processing this directive]
