Press Release -- The McGraw-Hill Companies

2004 Media Summit New York Announces Agenda & Speaker List
Multi-Track, Cross-Discipline Event To Unite Top Executives from Entertainment, Media & Technology Industries, February 9-10, 2004
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NEW YORK (Jan. 21, 2004) -- Producers of the 2004 Media Summit New York, a defining conference for providers of content and technology, today announced the event's agenda and list of 120+ scheduled speakers.

The Media Summit, to be held February 9-10, 2004, will be presented by The McGraw- Hill Companies at their headquarters, 1221 Avenue of the Americas in Manhattan. Sponsors include BusinessWeek, Standard & Poor's, the Consumer Electronics Association, IBM, and N2 Broadband. The event's media partners are The Hollywood Reporter and EE Times Network.[an error occurred while processing this directive]The event's agenda is themed "Global Media + Technology Innovation = Communications Revolution." More than 120 speakers from media properties, content and technology providers, advertising agencies, and financial firms will be conducting more than 20 panels and workshops. Speakers include representatives from A&E Networks, AFMA, American Film Institute, American Urban Entertainment Radio Network, AOL, AT&T, Bad Boy Entertainment, Blast Radius, BLENDER Sessions, Boston Consulting Group, British Trade International, Broadbus Technologies, CanWest, Carat North America, CBS, CH Potomac, Cisco Systems, Classic Media, Cloakware, College Sports Television, Comcast, Consumer Electronics Association, ContentGuard, Convergence Ventures, Crain Communications, DaimlerChrysler, Digeo, Digimarc, Digital Spin, Discovery Networks, Distributed Computing Industry Association, Dolby Laboratories, Dow Jones, DTS, eBay, EDS, Elektra, EMI, Endemol, Envisioneering, ESPN, Fox Entertainment, Fox Sports, Frankfurt Kurnit Klein & Selz PC, Games Media Properties, Goldring Hertz & Lichtenstein LLP, Harvard Law School, HBO, HDNet, HorseRacing TV, IBM, IFC, IMAX, iN DEMAND, Initiative Media, Integrated Entertainment Partners, Intel, iTVX, Lall Entertainment, Major League Baseball, Matsushita, Media Channel, Microsoft, Motorola, Movielink, MTV, Musicmatch, MusicNet, NASCAR, National Black Programming Consortium, New York Times Digital, Nokia, NYC Economic Development Corporation, Palm, PaymentOne, Philips Semiconductors, Pipeline Entertainment, PricewaterhouseCoopers, Protagonist, RealNetworks, Reuters Media, RightsLine, Showtime, Sony Music, Sony Pictures, Spike TV, Starcom MediaVest Group, Universal Music, Universal Television, Vibe Magazine, Walt Disney, Warner Music, Washingtonpost.Newsweek Interactive, William Morris Agency, XM Satellite Radio, Yaga Media, and The Yankee Group.

"The Media Summit aims to address the convergence of the global media, entertainment and technology industries in an information economy. A topic this vast requires more than the standard one-track, one-podium conference format, so we have developed an event with multiple tracks, featuring multiple interdisciplinary panels, to foster collaboration and the exchange of ideas," said Victor Harwood, President of Digital Hollywood and Director of the Media Summit.

"The McGraw-Hill Companies' expertise in connecting individuals, companies and markets to the critical information they need will add an interactive, participatory component that is essential to this conference. This cross- pollination should result in discussions and business opportunities you just cannot get anywhere else," stated Scott C. Marden, President of McGraw-Hill's Information & Media Services segment.

The cost to register per attendee is $695 prior to the event or $875 at the door. Companies or individuals interested in participating in 2004 Media Summit New York can learn more about the event and register by visiting www.media-summit.com.

Agenda
Event: 2004 Media Summit • New York
Date: February 9-10, 2004
Location: McGraw-Hill Building, New York City

The 2004, Media Summit New York is the Premier International Conference on Motion Pictures, Television, Cable & Satellite, Broadband, Wireless, Publishing, Radio, Magazines, News & Print Media, Advertising and Marketing

"Global Media + Technology Innovation = Communications Revolution"

Monday, February 9, 2004
Media Summit SuperSessions
10:00 AM - 11:00 AM
Registration Open
Exhibits Open in Reception Area

11:00 AM - 12:15 PM
Session A: The Broadcast Advantage or the Network Dominance Niche: Why the Programming and Advertising Giants Continue to Deliver and Maintain Mass Audience Loyalty
David Poltrack, EVP, Research and Planning. CBS Television Network
Tim Spengler, Executive Vice President, Director, National Broadcast, Initiative Media
John Muszynski, Executive Vice President/Chief Broadcast Investment Officer, Starcom Worldwide
Stefanie Kane, Partner, Entertainment & Media Practice, PricewaterhouseCoopers
Diane Mermigas, Editor, Mermigas on Media, Contributing Editor, TV Week, Crain Communications, Moderator
Additional Speakers to be announced

Session B: The Wireless Universe – As Content, Communications and Technology Become Ubiquitous - Home, Mobile and Workplace
Brian Queen, Digital Media Solutions Manager, IBM Corp.
Ken Wirt, Senior Vice President Product Management, Palm, Inc.
Karen Regis, VP of Mobile Programs, Mobile Platforms Group, Intel Corporation
Randy Roberts, Director, Imaging Devices Americas, Nokia Mobile Phones
Walter Petticrew, Marketing Manager. Wireless and Broadband Systems Group (WBSG) Motorola
Elizabeth Schimel, Vice President, Consumer Business Development, AT&T Wireless
Richard Doherty, CEO, Envisioneering, Moderator

12:45 PM - 2:00 PM
Session A: Power Economics – How the Convergence of Media, Entertainment and Technology Shape the Global Economy
Jay Boberg, former President, MCA Records
Saul Shapiro, Vice President, New York City Economic Development Corporation
Patrick Vien, President, Network Enterprises & Universal Studios Networks, Universal Television Group
Leonard Asper, President and Chief Executive Officer, CanWest Global Communications Corp.
Eric Kessler, President, Sales & Marketing, HBO
Tracy Dolgin, Managing Director, Houlihan Lokey Howard Zukin, former President, Fox Sports Net

Session B: Urban Entertainment & Media Masters of the Universe: How to Define the Future Growth Opportunities of Music, Print, Television, Cable, Film, Radio, VOD, Broadband and the Internet
Mable Haddock, President & CEO, National Black Programming Consortium (NBPC)
E. J. "Jay" Williams, Jr., President, American Urban Radio Networks
L. Camille Hackney, Vice President of Strategic Marketing & New Media, Elektra Entertainment Group
Kenard Gibbs, President, Vibe Magazine
Alex Ulanov, Manager, Boston Consulting Group, BCG
Mario Armstrong, The Digital Spin
Lisa E. Davis, Partner, Frankfurt Kurnit Klein & Selz PC, Moderator

2:30 PM - 3:30 PM
Session A: The Globalization of the Entertainment, Advertising and Marketing Services Industries...It's a Small World After All
Charles Fruit, Senior Vice President of Worldwide Media and Alliances, Coca Cola
Mark Rosenthal, President and COO, MTV Networks
Lewis Henderson, Senior Vice President, William Morris Agency
Michael Arrieta, Senior Vice President, Strategic Alliances, Sony Pictures Digital Networks
Jack Myers, Editor, The Myers Group
Bhuvan Lall, President, Lall Entertainment, former Executive Director, India Broadcasting Foundation
David Verklin, Chief Executive Officer of Carat North America, Moderator

Session B: Entertainment and Madison Ave. Converge - Concepts in Branded & Integrated Entertainment - Film, TV, Cable, Wireless & Broadband
Jameel Spencer, Chief Marketing Officer, Bad Boy Entertainment
Matti Leshem, President, Protagonist
Elizabeth Sherman, Vice President, New Media, Endemol USA (Fear Factor, Big Brother)
H. Mitchell Kanner, Partner, Integrated Entertainment Partners
Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP
Douglas Scott, Executive Producer, BLENDER Sessions
Michael Kassan, Media and Entertainment Consultant, Moderator

3:45 PM - 5:00 PM
Keynote Roundtable State of the Industry
Kevin Conroy, Evecutive Vice President and COO, AOL Broadband
David Zaslav, President, NBC Cable
Robert Friedman, former CMO, AOL/Time Warner; current President, Classic Media, Golden Books & Harvey Entertainment, Moderator
Additional Speaker to be announced

Monday, February 9
Day Long Monday Workshop
Digital Rights Management, Content Piracy and Security Workshop
11:00 AM - 12:15 PM
Session A: Feature Film Distribution and Piracy - Broadband, DTV, HDTV and Digital Cinema
Mitch Singer, Executive Vice President, Digital Policy Group, Sony Pictures Entertainment
John Godwin, Chief Technology Officer, Movielink
Ron Wheeler, Senior Vice President, Content Protection, Fox Entertainment Group
Charles Nesson, Weld Professor of Law, Harvard Law School
Jeff R. Miller, Vice President, Content & Commerce, AT&T
Russell P. Reeder, President, CEO and Chairman of the Board, RightsLine, Moderator
Additional speaker to be announced

12:45 PM - 2:00 PM
Session B: Music Industry, DRM and Piracy: Digital Downloads, MP3s, CDs and Mobile Devices
Philip R. Wiser, Chief Technology Officer and SVP, Digital Services, Sony Music Entertainment (SME)
Howie Singer, PhD, VP Technology, Warner Music Group
Jeff Bronikowski, Vice president, eLabs Division, Universal Music
Ellie Hirschhorn, General Manager and EVP, MusicNet
Bob Ohlweiler, Senior Vice President of Business Development, Musicmatch
Tim Bratton, GM Wireless Delivery, Music, RealNetworks, Inc.
Ted Cohen, Senior Vice President, D3 - Digital Development & Distribution, EMI Recorded Music, Moderator

2:30 PM - 3:30 PM
Session C: DRM Technology Innovation: Content Integrity in Music, Film and Mobile
Don Leake, Program Director, Copy Protection Business Development, IBM Research
Bruce Davis, chairman and CEO, Digimarc Corp.
Alec Main, CTO, Cloakware
Michael Miron, co-chairman of the Board of Directors and CEO, ContentGuard
Bill Schick, Vice President, Media & Entertainment Group, EDS
Martin C. Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA)
David E. Leibowitz, Managing Partner, CH Potomac, Moderator

5:00 PM - 6:00 PM - End of Day Reception

Tuesday, February 10, 2004
Media Summit Seminars
9:00 AM - 10:15 AM
Session A: Transforming Television: From Reality TV, HDTV and Interactive TV, to PVR TV and VOD TV, Part I
William Corbin, Vice President, Interactive Production, A&E Television Networks
Rick Mandler, VP & GM Walt Disney Internet Group and ABC's Enhanced TV, Walt Disney Company
Karl Meisenbach, Director of Advertising, HDNet
Peter Kellogg-Smith, Vice President of Product Marketing, Digeo, Inc.
Frank Zazza, CEO, iTVX
Dan Finnerty, Vice President, Sales & Marketing, HorseRacing TV
Marcia Zellers, Director, Enhanced Television, American Film Institute, Moderator

Session B: Broadband, Content & Commerce, the Internet and the Digital Consumer
Chris Fralic, Entertainment Strategic Partnerships, eBay, Inc.
Ty Ahmad-Taylor, Director Strategic Planning, Comcast Online
Caroline H. Little, CEO & Publisher, Washingtonpost.Newsweek Interactive
Don Teague, Vice-President Sales & Marketing, PaymentOne
Ian McKerlich, General Manager, Broadband Solutions, RealNetworks, Inc.
Chris Ahearn, President, Reuters Media
Chris Kitze, CEO, Yaga Media, Moderator

Exhibits Open 10:15 AM - 3:00 PM

10:45 AM - Noon
Session A: Embracing the Connected Consumer - Entertainment and Technology - From the Broadband – High Def – DTV Home to the Mobile and Wi-Fi Universe
Neville Wheeler, Senior Manager, Cisco Systems
Scott R. Campbell, Vice Consul, British Trade International, British Consulate-General
Karsten Ottenberg, Senior VP and GM, Consumer & Multimedia, Philips Semiconductors
Joe Jensen, General Manager, Consumer Electronics Group, Intel Corporation
Jeff Cove, Vice President, Strategic Development and New Business Development, Matsushita Electric Corp. of America (Panasonic)
Tony Barra, Chief Strategy Officer, Internet Home Alliance, President, Filament Consulting, Moderator

Session B: The Feature Film Economy - From Large Budget to Indies - from DVDs to Cable and Satellite SVOD and VOD to International - An Industry Expands
Jean Prewitt, President, AFMA
Julian Levin, Executive Vice President, Digital Exhibition and non-Theatrical Sales, Fox Entertainment
Ross Landsbaum, CFO, Miramax
Greg Foster, President, Filmed Entertainment, IMAX Corporation, Moderator
Additional speakers to be announced

12:30 PM - 1:45 PM
Session A: Transforming Television: From Reality TV and Interactive TV, to PVR TV and VOD TV, Part II
Andy Sheldon, Product Manager for Applications and Services, Microsoft TV Group, Microsoft Corporation
Steve Heeb, Vice President, Product & Business Development, Comcast
Jody Stark, Media & Entertainment Industry Leader, Blast Radius
Matthew D. Papish, founder, Pipeline Entertainment, Producer, Blind Date
Bill Allman, Sr. Vice President, Interactive Media, Discovery Networks
Jeff Binder, CEO, Broadbus Technologies
Tim Hanlon, Vice President/Director, Emerging Contacts, Starcom MediaVest Group, Moderator

Session Hosted by the CEA Consumer Electronics Association
Session B: Consumer Electronics Revolutionizes the Media and the Retail Marketplace – Wireless, HDTV, DVD, Downloads, Mobile Devices and More
Mark Viken, Senior Vice President, Corporate Marketing, Sony
PalmOne, speaker to be announced
Jeff Joseph, Vice President, Communications and Strategic Relationships, CEA, Consumer Electronics Association, Moderator
Additional speakers to be announced

2:15 PM - 3:30 PM
Session A: Digital Cable & Satellite Television Strategies: Channel Launches, SVOD-VOD, HDTV, International and Interactive
Steve Brenner, President & CEO, iN DEMAND L.L.C.
Bryan Burns, VP Strategic Business Planning and Development, ESPN
Eric Sherman, Vice President, Digital Television for MTV and VH1 and General Manager of VH1 Classic
Cynthia Burnell, Senior Vice President/General Manager , IFC Digital Media, IFC Companies
Reggie Bradford, president & CEO, N2 Broadband
Julia Veale, Vice President, Business Development, Showtime Digital Media Group, Showtime Networks Inc.
Aditya Kishore, Media and Entertainment Strategies, The Yankee Group, Moderator

Session B: Automotive Media and Marketing – the Emerging Relationship between the Automotive, the Media, the Technology Industries - from the Mobile Media Center - the DVD, Audio, Wireless & CE environment to Broadcast and Broadband Marketing and Sales Strategies
Patrick Artiaga, Director, Automotive and Broadcast Marketing, Dolby Laboratories
Lee Abrams, Senior Vice President, Chief Programming Officer, XM Satellite Radio
Jack D. Withrow, Director of Vehicle Entertainment and Communications, DaimlerChrysler Corporation
Glenn Arentzoff, Manager of Licensing, Emerging Markets, DTS
Delphi Technologies, speaker to be announced
Robert Ferrari, Managing Director and founder, Convergence Ventures, Moderator
Additional speaker to be announced

3:45 PM - 5:00 PM
Session A: Hollywood + Games + Technology = the Next Threshold of Entertainment
Nada C. Usina, General Manager/Director, Entertainment & Media, North & South America, NMP, Nokia Inc.
Albie Hecht, President, Spike TV
Bob Davis, Partner, Highland Capital Partners, former CEO TerraLycos
Matt Bromberg, GM, AOL Games
Paul Jensen, Vice President, Strategic Alliances, Sony Pictures Digital Networks
Matt Ringel, President, Games Media Properties, Moderator
Additional speaker to be announced

Session B: Professional and College Sports - A Global Enterprise: The Media, the Marketing and the Multi-Million Dollar Payouts – Broadcast, Cable and Satellite and Broadband Programming Future
Brian T. Bedol, co-founder, President & CEO, College Sports Television
Ross Levinsohn, Senior Vice President & General Manager – Fox Sports Interactive Media
Jeffrey Pollack, Managing Director, Broadcasting & New Media, NASCAR Digital Entertainment
George Kliavkoff, Senior Vice President, Business Development, Major League Baseball Advanced Media
Richard Hofstetter, Partner, Frankfurt Kurnit Klein & Selz PC, Moderator
Additional speakers to be announced

Tuesday, February 10
Day Long - Breakout Workshops
11:30 AM - 12:45 PM
Session Hosted by IBM Corporation

Workshop A
• Next Generation Content Convergence: As Publishers Become Broadcasters and Broadcasters Become Publishers
Martin Nisenholtz, CEO, New York Times Digital
Ken Ficara, Director, Content Management, Dow Jones
Donna M. Iucolano, Division President, e-Scholastic , A Division of Scholastic Inc.
Peggy White, General Manager, BusinessWeek Online
Edward Hanapole, Director Digital Media, IBM Business Consulting Services, Moderator

1:30 PM - 2:45 PM
Workshop A
• Media and Democracy – Is Global Media a Common Carrier and Enabler of Democratic Voices or a Mega-Corporate Information Consolidator
Danny Schechter, founder & Executive Editor, Media Channel
Additional speakers to be announced

5:00 PM - End of Day

Source: The McGraw-Hill Companies



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