Press Release -- The Foundry

OpenFX Visual Effects Plug-in Support Grows
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London, England (Feb. 10, 2004) -- The Foundry is pleased to announce OpenFX (OFX), a collaborative effort by visual effects developers to devise an Open Plug-in solution for leading software applications; setting the new standard for industry plug-in development and support.

Plug-ins are essential to the visual effects industry as they allow for 3rd party development of effects and tools by making them available to end users through leading Software applications. The current range of proprietary and incompatible plug-in formats has produced inefficiencies between development and support. Plug-in developers have to engage in costly porting exercises, while application developers pursue the support of plug-in writers limiting the end users plug-in availability.[an error occurred while processing this directive]OFX is designed to avoid compatibility difficulties by setting a single open standard for visual effects plug-ins. Created with a wide range of input from both plug-in and application developers, OFX addresses numerous industry shortfalls.

By providing an Open API, plug-in developers can be sure of the support of applications that participate in the OFX programme, allowing for unlimited plug-in support that greatly benefits the end user and reduces development inefficiencies.

OFX Project Objective
- To establish an open non-proprietary format for visual effects plug-ins with broad industry consultation and participation.
- The pursuit of the OFX in becoming the de-facto industry standard for visual effects plug-ins development.
- To support a range of image processing architectures, allowing a wide variety of applications and plug-ins to use OFX.

Availability
The core of the OFX standard has been established, and will be actively supported by the following software applications developers and plug-in manufacturers in second quarter 2004.
- 2d3 ltd (www.2d3.com)
- D2 Software (www.d2software.com)
- eyeon Software (www.eyeonline.com)
- The Foundry (www.thefoundry.co.uk)
- Greystone Digital FX (www.greystonefx.com)
- Interactive Effects (www.ifx.com)
- Komkom Doorn (www.komkomdoorn.com)
- nucoda ltd (www.nucoda.com)

OFX has been developed with the participation of the following organisations,
- 2d3 ltd (www.2d3.com)
- Boris FX (www.borisfx.com)
- D2 Software (www.d2software.com)
- Discreet (www.discreet.com)
- eyeon Software (www.eyeonline.com)
- The Foundry (www.thefoundry.co.uk)
- GenArts, Inc. (web.genarts.com)
- Greystone Digital FX (www.greystonefx.com)
- Interactive Effects (www.ifx.com)
- Komkom Doorn (www.komkomdoorn.com)
- nucoda ltd (www.nucoda.com)
- The Pixel Farm Ltd (www.thepixelfarm.co.uk)
- RE:Vision Effects, Inc (www.revisionfx.com)
- Trapcode (www.trapcode.com)

About The Foundry
The Foundry Visionmongers is a software developer specialising in plug-in visual effects for the film and video markets. The company was set up in 1996 by Bruno Nicoletti after writing custom effects for flame operators at Rushes Post Production in London. Simon Robinson joined soon afterwards to form the partnership. The Foundry was the first sparks developers for Discreet Systems Products and now has its Tinder set of plug-ins on the leading compositing platforms and customers throughout the world. The Foundry also sells a blue/green screen keyer, Keylight, and a set of colour tools, Anvil. For more information visit www.thefoundry.co.uk




Source: The Foundry



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