Super Bowl XXXVIII Broadcast
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Finally, there was that virtual first down marker by Princeton Video Images (PVI) again, giving us a part of football broadcasting that we’ve taken for granted lately. But missing were PVI’s wild graphics that seem to pop up from the end zone and such things. I wonder if somebody thought those PVI stunts of Super Bowls past were just too much. Anyway, the useful and ever-present virtual first down markers, as well as the kicking statistics, were always a welcome presence that only required one of the 14 production trucks reportedly supporting the CBS effort.
Overall, it was a breathtaking broadcast by CBS that was made even more dramatic by superior technology. If only the Tiffany Network could completely cross that HD divide and bring all the elements of a Super Bowl broadcast into the HD realm. Even though that’s probably not practical yet, here’s hoping more viewers will make the HD leap, and it’ll be worth it to go all-HD, all the time in Super Bowls of the not-too-distant future.
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Digital Media Net Executive Producer Charlie White has been writing about new media and digital video since it was the laughingstock of the television industry. A technology journalist and columnist since 1994, White is also an Emmy-winning producer, video editor, broadcast industry consultant and shot-calling television director who has worked in broadcasting since 1974. Talk back -- Send Chazz a note at cwhite@digitalmedianet.com.Read Charlie White's editorials by clicking here.
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