LAS
VEGAS, NV (April 15) -- So you didn't feel like making the trip
to Las Vegas this year? Or, as far as you're concerned, NAB is
a pack of cheese crackers you buy out of a machine? Well, in
case you haven't heard, there was a big convention last week in
that sleazy desert town, and I'm here to tell you what was hot
and was not.
The
week started off heavy with anticipation as Apple called a press
conference on Monday morning with two unlikely bedfellows: Matrox
and Pinnacle. What's this? New editing cards for Mac and Final
Cut Pro? You bet! First, oohs and aahs prevailed as Matrox techno-ace
Alain Legault showed Matrox's newest member of the RT family,
Matrox RTMac. Finally, dual stream editing is here for the Mac
side, with an awesome $999 price tag. Available the third quarter
of this year, RTMac is a real time, native DV editing board that
was spitting out some great-looking video. Finally, Final Cut
with two streams, no waiting. Too bad Matrox couldn't replicate
its RT2000 feat for the Mac, though -- RTMac has real time DVE
effects, but unlike the PC-based RT2000 they're only 2D so far.
For 3D effects, Matrox promises them in a later release of RTMac.
But
that was just for DV footage. The real show-stopper was next,
when Pinnacle stepped up to the plate with its new Targa Cine
board, said to ship in June of this year. You want your video
on the Mac uncompressed? Here's the card that will be able to
do this magic for you. The uncompressed video was clean as a whistle,
and if that weren't enough, what's this? They're scaling this
hot rod card up to HD, folks. Starting out with 720p, 1080i and
1080 at 24p, the card edited and played back some awesome-looking
HD footage. Sharp-eyed observers noticed a couple of dropped frames,
however, but hey, this is a beta version and after all, that is
uncompressed HD footage up there. Word has it that the chip responsible
for all this gargantuan pixel pushing is the main reason Pinnacle
bought Truevision. Nice way to spend a few million! Now if we
can just get those breathless Mac PR flacks to stop using the
word "incredible" (which is just a little too close
to denoting lack of credibility for my taste), then maybe it'll
be a bit easier to put up with their chipper enthusiasm.
By the way,
Mac flacks are publicly still clinging to the OS X release date
of "this summer" while behind closed doors all around
NAB many are saying the release date has slipped well into the
late Fall. On top of that, Apple says these cards and Final Cut
Pro won't be running on OS X until well into 2001. Uh-oh. Don't
hold your breath for that one.
Meanwhile,
at a FAST press conference we discover that the new name for six-o-one
is now "silver."(with a period after it). Same great
MPEG editing system, though. Too bad the PR folks didn't tell
us the real reason for the name change: Does the brand name "Bose
601" mean anything to you? Thought so. Anyway, in addition
to the fine silver. technology on display, FAST showed a great
suitcase editor with everything you need to edit on the road.
What's next? Editing on a wristwatch?
Strolling
down to the Puffin booth, we find Commotion 3.0, with lots of
new compositing features. Keep an eye on this app, because it's
starting to give After Effects a run for its money. Originally
a rotoscoping helper, now this speedy program is easing into AE
territory. It won't be replacing the stalwart compositor from
Adobe yet, though, until it's able to nest effects. Insiders tell
us that's coming soon, too. Should be interesting.
Just down
the aisle from that is Intergraph, showing off its new Wahoo technology.
Wow. Here's a company that's doing more behind the scenes than
it is on stage. Intergraph is working with lots of the big editing
names in the biz, getting HD ready for prime time. Can't reveal
much here, but there are some big things on the way, with Intergraph
making them happen. And, with heavy bandwidth like that on display
here in the desert, Intergraph will certainly be a player.
Next
on the tour was Media 100, the editing company that now proclaims
itself a streaming video company. To prove it, in addition to
showing its awesome line of iFinish products, Media 100 is putting
its money where its mouth is, launching a nonprofit Web site that'll
show you how to shoot/edit/compress/publish your content for the
Web. It's camera to Web, and here's how to do it. Check it out
at iCanStream.com.
Now
let's duck into a back room and take a look at some new horses
from Softimage. The new Softimage|DS 4.0 was revealed, with HD
features everywhere. Here's where some of that Intergraph technology
mentioned before is coming into play. Set to ship this Fall, DS
continues to develop into a Swiss Army Knife for high end finishing
work. Interesting, too, that it'll be DS, not Avid Symphony that
will be first out of the gate with HD for Avid, Inc. Expect to
see DS/HD coming in at around $300K -- a lot of money, but considerably
cheaper than lots of the other HD editing systems starting at
around a cool million.
So what were
our overall impressions of this year's NAB? Well, HD is taking
a back seat to the number one buzzword: Streaming. "We're
streaming, we're an Internet company" -- that's what we were
hearing everywhere. Is this for real, or is it all about the money-drenched
Internet investing frenzy? Can you spell I-P-O?
Anyway,
there were some real improvements in lots of editing products
on the show floor, notable examples were discreet's Edit 6, its
painting/compositing app called Combustion and improvements to
its high end line of editors and compositors called Smoke, Fire,
Flame and Inferno. Aside from that, a startling newcomer to the
edit arena is Sonic Foundry's Vegas Video, a seemingly driver-free
nonlinear editor that came upon us out of the blue. No wonder
Sonic Foundry's stock is so hot!
Another phenom
worth noting is the wonderful display technology for HD shown
by JVC and others. I'm here to tell you, it's every bit as good
as film, if not better. So even if HD did play second fiddle to
streaming this year, it's still a force that must be reckoned
with, and will prove itself to be well worth the trouble. Meanwhile,
creative companies will be making it easier for all of us to shoot,
edit, compress, and Webcast all kinds of video. And we'll be here
24/7 to keep tabs on all of it for you.
Have a comment
about this article? Join in the discussion at the DigitalVideoEditing
Forum!
Charlie
White has been writing about digital video editing since it
was the laughingstock of the post-production industry. He's an
Emmy award-winning producer and director for PBS, and producer
of this Web channel. Have comments or questions? Send Chazz a
note at cwhite@digitalmedianet.com.