| NewTek booth will feature the Video Toaster and LightWave running on IBM IntelliStation systems. IBM and NewTek plan strategic marketing for 2000 and 2001. |
NEW
ORLEANS, LA (July 24, 2000) -- NewTek Inc., manufacturer of industry-leading
3D animation and video products, announced that the company is teaming
up with IBM at SIGGRAPH 2000 in New Orleans to showcase their best-of-breed
technology for film, video and broadcast professionals, focusing on NewTek's
Video Toaster, LightWave and streaming media capabilities. IBM will be
NewTek's exclusive supplier of Windows based workstations for SIGGRAPH
2000. In addition, NewTek and IBM plan to work together for the remainder
of 2000 and into 2001 to promote broadband Internet digital content delivery
as well as integration of 3D and video tools. At SIGGRAPH, NewTek and
IBM are working together to showcase the power of these technologies by
demonstrating key NewTek products on IntelliStations as well as producing
live streaming "TV" segments from the show floor. This content will be
online for the world to view through Internet broadcasting. The programs
will be produced on the exhibit floor and web cast using NewTek tools
including LightWave and Video Toaster "The implications for the film, video, Internet, and broadcast industries are very exciting," said Jay Ornellas, IBM global manager, digital content creation. "Advanced capabilities will be available to users at an astonishing price point on the industry standard platform."
NewTek showcases LightWave and Video Toaster NewTek will be showcasing its LightWave and Video Toaster products on IBM IntelliStations. IBM is an authorized provider for all of NewTek's products. Video Toaster is an all-in-one nonlinear 2D/3D editing and animation production environment for professional and prosumer film and broadcast video producers. LightWave is the best selling 3D software for film, broadcast and video.
IBM Reinforces its Commitment to the Film and Broadcast Industry IBM powers the media and entertainment industry with enterprise-wide, end-to-end solutions that enable companies to exploit new global, digital market opportunities, generate new revenues, increase operational efficiencies and maximize their digital assets. IBM's e-business solutions -- an integrated mix of the right hardware, software, consulting and other services -- allow media and entertainment companies to anticipate and solve business problems, accelerate their transition to a new, competitive environment, and maximize the creation, management and distribution of their digital content.
"The NewTek suite of products dovetails perfectly with IBM's suite of products for the film, video and broadcast industry," said Brad Peebler, NewTek's vice president of marketing of 3D graphics. "The IntelliStation family makes Video Toaster and LightWave look and run really well, and these systems are aimed at the same people who are customers of NewTek."
IBM offers a broad range of solutions for digital content creation, storage & management, and distribution. In the area of digital content creation, IBM leads with the IntelliStation, its award-winning, high-performance, NT graphics workstation. The IntelliStation is designed to meet the demanding needs of professional content creators in four major functional areas: publishing and pre-press; web authoring and content creation; 2D & 3D modeling, animation, and special effects; and nonlinear video editing and effects.
About IBM
IBM is the world's largest information technology company, featuring services, software and hardware unmatched in the industry. IBM is dedicated to helping customers, business partners and developers across a wide range of industries leverage the power of the Internet for e-business. For more information, visit the IBM website at http://www.ibm.com/ or go to the IBM IntelliStation website at http://www.pc.ibm.com/intellistation.
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