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As we ease ourselves into the new year, let's take a look back
at the predictions I made last January for 2000. Next time, I'll
have predictions for 2001. |
As we venture
forth into the next millennium, let's take a look back at 2000, and
see if the predictions
I made at the beginning of the year actually came to pass. Was I an
uncanny soothsayer like Nostradamus or was I as lame as Geraldo's
"forseeing" hoards of cash in Capone's vault? Am I a seer
or a charlatan?
Prediction
1: "DigitalVideoEditing.com will experience no further Y2K problems."
Correct. We have experienced no further Y2K problems, nor has
anyone else. What a hoax! That was an easy one to predict. After we
wrestled that automatic date-stamp thingy to the ground (the date
on the front page that's automatically generated by our load-balanced
servers), all has been right with the world. Seems to me like there
are always those who are eager to warn everybody about the end of
the world, but for some reason, this big blue marble keeps on turning.
Prediction
2: "Bandwidth? That goes for inside computers and out as well.
By the end of the year, it will seem as if everybody has broadband
connections to the Web, so we editors will be thinking about compression
and content issues for Web distribution much more than before."
Correct. Many more users have broadband connections than a
year ago, although technical problems plague installations, particularly
for DSL connections. As for Web distribution of digital video, almost
every digital video product released in the past year has Web-friendly
features added.
Prediction
3: "Intel's chips will continue their fight against AMD's mighty
Athlon chips, with Athlon seeing a big speed lead by year's end. I
also expect to see both Intel and AMD hitting well beyond the gigahertz
level before 2000 is done."
Correct. Even though Intel released its Pentium 4 processor at
1.5 GHz, AMD's 1.2 GHz Athlon with DDR memory still blows the doors
off Intel's new chips. And, the gigahertz barrier was smashed on February
7 by the AMD Athlon 1.1GHz chip, a mere month after I made that prediction.
Prediction
4: "I don't believe [Apple's] PR flacks when they blather about
the twelve month process of rolling out OS X."
Correct. Apple said OS X would be released last summer. Didn't
happen, unless you count a half-baked beta version. Even if you gave
Apple the benefit of the doubt and bought into that "twelve month
process" propaganda, I was still 100% right.
Prediction
5: "I predict huge profits for Apple."
Correct. How's $789 million for you? Sufficiently huge? Until
the end of Apple's fiscal year, huge profits were the norm. With a
gross margin of 28% for the fiscal year, Apple's profitability was
nothing to sneeze at. In my prediction, I was focusing on the iMac,
which especially kicked ass, accounting for 48% of Apple total sales
for the year. Huge profits. But then came the stock market debacle
of October, with Apple losing over 50% of its market value in a matter
of hours. This happened because earnings estimates fell short of expectations.
But still, for the fiscal year overall, profits of $789 million would
be classified as "huge." (Apple's profit breakdown, if you're
interested: Q1= $183M Q2=$233M Q3=$203M Q4=$170M)
Prediction
6: "Final Cut? You'll see more phenomenal growth for it as it
starts nipping at the heels of the king of that market segment, Adobe
Premiere."
Correct.
While Adobe sat on its laurels with Premiere 5.1 for the entire
year, Mac enthusiasts snapped up millions of copies of Final Cut Pro,
making it a phenomenal success. At the same time, hardware manufacturers
like Pinnacle and Matrox demonstrated real time products for FCP that
promise to finally bring real time digital video editing to the Mac.
But Adobe won't just sit there and watch its market share slip away
-- Premiere 6 will be released soon with lots of new features that
will make it more competitive.
Prediction
7: "Look for Media 100 to continue its Web initiative with more
innovative ways to get your video out of the camera and on to the
Web."
Correct. With the introduction of Media 100 i, the company
made it easier to add clickable elements into streaming video, and
further streamlined the process of preparing video for the Web.
Prediction
8: "Quantel will make more strides toward becoming less proprietary."
Correct. Quantel introduced its "iQ" initiative with
much fanfare, allowing developers to write software for the Quantel
platform on ordinary Windows 2000 PCs. But Quantel, bought from the
Carlton Company by Quantel's top managers, still clings to its proprietary
platform, hoping that its glory days of charging customers a million
dollars to edit video are not over yet. Got news for you, Quantel
-- it doesn't take much iQ to figure it out -- the gilded age is gone
for good.
Prediction
9: "Discreet moves its edit* line of vid-cutters into the waiting
arms of high-end smoke* and flame*."
Correct. With edit* version 6, Discreet introduced new integration
and workflow features where edit* project metadata could be freely
exchanged with high end Discreet applications like smoke*, fire* and
flame*. Version 6 of edit* can now also import rendered animations
from 3D Studio Max, and can seamlessly pass color correction, audio
levels, and EDL data between Discreet's high-end compositors.
Prediction
10: "I predict a major breakthrough in compression technology."
Correct: There were at least two breakthroughs. A company called
GeoVideo Networks, a division of Lucent, introduced a PC-based product
for desktop access to HDTV video, called the GeoVideo Browser, which,
according to company officials, uses breakthrough compression technology
that's been sitting in Lucent's vault of patents for years. It's still
holding back on some of the hottest technology, though, first rolling
out the service for business-to-business users. This is one to watch.
GeoVideo better not wait too long, though, because a German company
called DynaPel takes a different
approach from traditional compression methods, using the processing
power of personal computers along with the image analysis characteristics
of MPEG-4 to fill in the blanks created by highly compressed video.
Neat idea, especially since the bottleneck in today's streaming video
is due to bandwidth limitations. DynaPel's result? High quality, 30-fps
video extracted from low-frame-rate, highly compressed video files.
Wow.
Watch this space
for my predictions
for 2001, coming
up in my next editorial.
Charlie
White has been writing about new media and digital video since
it was the laughingstock of the television industry. A technology
journalist and columnist for the past seven years, White is also an
Emmy-winning producer, video editor and shot-calling PBS TV director.
Talk back -- Send Chazz a note at cwhite@digitalmedianet.com.