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To launch Prada?s new fragrance, Miuccia Prada asked Ridley Scott and Jordan Scott to co-direct on the project. In response to Miuccia Prada?s desire to portray the complexities of being a woman, Jordan presented Prada with a poem ?Thunder Perfect Mind? from the First century that deals with the endless aspects of the female psyche.
The film was shot in Berlin and stars Daria Werbowy as the woman who appears in many guises; the wife, the virgin, the mother, and the daughter.
Jordan Scott reflected on the filming in Berlin, ?It was an extraordinary experience to collaborate with two of the ultimate creative minds in their fields, and of course when one of them is your dad it makes it all the more special.?
Ridley Scott commented on the experience, ?I seemed to be surrounded by strong women... I just did as I was told...this project is an essay on women by women.?
Editor Dayn Williams notes: ?The idea was to create a visually striking short film, imbued with mystery and beauty, strength and vulnerability, that would stand out in the advertising marketplace while transcending the typical product-driven spot. Miuccia Prada asked Jordan and Ridley Scott to create a film that reflected the complex and diverse nature that is Prada woman. Jordan found the Gnostic poem [written around 100 AD in Coptic and found in Egypt in 1945], which inspired the entire script.?
?Jordan and I worked very closely together and I really enjoy our collaboration,? adds Williams. ?For the project, I cut all of the music together out of four freeform jazz tracks, which were supplied in split tracks of every single instrument and roughly scored to a 9.5 min selects roll, choosing when and where each instrument was playing. I then edited the picture to this cut music for the best possible sync to make ?the images dance? as Jordan said. Having the premiere at the Berlin Film Festival was very exciting and we look forward to more screenings.?
About Cut + Run
Cut + Run started in 1997 with a mighty workforce of three. Today, the editorial company in one of the premier offline editing companies in the world. Utilizing a home base of London and Santa Monica, editors can work anywhere on commercial, music video and long format projects.
For additional information, please visit the company website at www.cutandrun.tv.
A Jordan Scott & Ridley Scott Film
An RSA Production In Association With Hi! Production
Producers: Jules Daly, Max Brun & Fran Mcgivern
Director Of Photography: Philippe Le Sourd
Costumes By: Miuccia Prada
Line Producer: Maria Gallagher
Editor: Dayn Williams (Cut + Run ? Edited at Cut + Run/LA)
Assistant Editors: Tommy Park and Charlie Keating
Cut + Run/LA Executive Producer: Christie Cash
Composer: John Altman
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